Twitter Signs Amazon Deal to Let Users Shop by Hashtag
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Twitter Inc. signed a deal with Amazon.com Inc. to let users shop directly from posts on its microblogging service, part of a push to add e-commerce options for advertisers.
When product links appear in a tweet, U.S. customers can add the items to their Amazon shopping carts by replying to the post with the hashtag #AmazonCart, the companies said today in a statement. While Twitter won’t get a cut of individual sales, Amazon will increase spending on Twitter advertising products, said a person with knowledge of the matter, who asked not to be identified because terms aren’t public.