Swatch Objects to Authorities Over Apple’s Use of IWatch Label
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Swatch Group AG, the world’s biggest watchmaker, has taken action against Apple Inc. over the most valuable technology company’s use of the iWatch label, as it’s too similar to its own iSwatch product, Chief Executive Officer Nick Hayek said.
Swatch’s measures include pointing out the use of “iWatch” to authorities in all the countries where it has been registered as a trademark, Hayek said in a telephone interview on May 3. He didn’t say which countries had been contacted and when the measures started, adding there are no plans to take Apple to court.