Hydro Seeks Improved Margins in IPhones, Cars Amid Weak Aluminum
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Norsk Hydro ASA seeks to counter weak prices for its commodity aluminum by deploying more technology and alloys used to make goods from iPhones to lightweight cars.
“These sectors are very important markets not only in volumes but also in margins,” Chief Executive Officer Svein Richard Brandtzaeg said yesterday in an interview. “The margins are much better in producing for the automotive and technology industries than selling primary aluminum in the market.”