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Writing Mother's Day Cards at Hallmark: An Inside Look

A crash course in greeting card writing on the eve of Hallmark’s biggest day

Elizabeth Renstrom; Hand-lettering by Sean Barton

The first rule of Mother’s Day is don’t make fun of your mom. “On Father’s Day, you can say, ‘Dad, all you want is a sandwich!’ or ‘Dad, you nap a lot,’ ” says Tina Neidlein, a Hallmark greeting card writer. “But if you make fun of your mother, she’s going to cry. And you can’t even make fun of that.”