EBay’s PayPal to Air TV Ads as Payment Rivals Circle
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EBay Inc.’s PayPal wants the world to know there are more ways to send and receive money than clicking on a computer’s browser.
The Web-payments service, part of the world’s biggest online marketplace, is embarking on a new global promotional effort to highlight PayPal’s services and broad reach on different devices, David Marcus, the unit’s president, said in an interview. The marketing effort, PayPal’s largest ever, includes the first nationally televised commercials and will showcase a simpler, revamped logo.