Darty Chief Targets 20% Market Share With Small-Store Expansion
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Darty Plc, the owner of France’s largest consumer-electronics chain, plans to increase its market share by about a third in four years by adding stores in smaller towns.
The retailer is seeking to boost its share of French spending on products including washing machines and televisions to about 20 percent, Chief Executive Officer Regis Schultz said in an interview yesterday at Bloomberg’s London office.