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Pat Riley’s ‘Three-Peat’ Payday Hinges on LeBron Winning Again

Miami Heat President Pat Riley might have more than an emotional interest in his team’s pursuit of a third straight National Basketball Association championship. He may have a financial stake, too.

Riley’s Riles & Co. owns the trademarks “Three Peat” and “3 Peat,” the phrase commonly used to describe a sports team that’s won back-to-back-to-back titles.