Skip to content
More from
Bloomberg
Technology
relates to China to Boost Shenzhen’s Role in Greater Bay Area Innovation
relates to Tesla to Launch Solar Roof Business in Europe Next Year relates to Battery Startup With $4.5 Billion Plan Has Vision for Nordic Hub relates to Top Equity Hedge Fund Cashes In on Online Dating relates to Facebook’s Libra in Focus as U.S. Group Visits Switzerland relates to What Your Snapchat Selfie Has in Common With the Army relates to CDC Looking Into Pulmonary Illness Linked to E-Cigarettes relates to SoftBank to Lend Employees Up to $20 Billion for Fund, WSJ Says relates to Amazon, Swatch, Daimler and the Risks of a Global Recession relates to Novartis CEO Says FDA Process Could Have Been Handled Better relates to China to Boost Shenzhen’s Role in Greater Bay Area Innovation
relates to Tesla to Launch Solar Roof Business in Europe Next Year relates to Battery Startup With $4.5 Billion Plan Has Vision for Nordic Hub relates to Top Equity Hedge Fund Cashes In on Online Dating relates to Facebook’s Libra in Focus as U.S. Group Visits Switzerland relates to What Your Snapchat Selfie Has in Common With the Army relates to CDC Looking Into Pulmonary Illness Linked to E-Cigarettes relates to SoftBank to Lend Employees Up to $20 Billion for Fund, WSJ Says relates to Amazon, Swatch, Daimler and the Risks of a Global Recession relates to Novartis CEO Says FDA Process Could Have Been Handled Better relates to China to Boost Shenzhen’s Role in Greater Bay Area Innovation
relates to Tesla to Launch Solar Roof Business in Europe Next Year relates to Battery Startup With $4.5 Billion Plan Has Vision for Nordic Hub relates to Top Equity Hedge Fund Cashes In on Online Dating relates to Facebook’s Libra in Focus as U.S. Group Visits Switzerland relates to What Your Snapchat Selfie Has in Common With the Army relates to CDC Looking Into Pulmonary Illness Linked to E-Cigarettes relates to SoftBank to Lend Employees Up to $20 Billion for Fund, WSJ Says relates to Amazon, Swatch, Daimler and the Risks of a Global Recession relates to Novartis CEO Says FDA Process Could Have Been Handled Better
technology

Discovery Sells HowStuffWorks at 82% Loss After Seven Years

Discovery Sells HowStuffWorks at 82% Loss After Seven Years

Discovery Communications Inc. sold HowStuffWorks, a website that explains the science behind everything from magnets to Silly String, for $45 million, taking an 82 percent loss seven years after acquiring the asset.

Blucora Inc., owner of the InfoSpace search business, acquired HowStuffWorks in an all-cash deal, according to a filing today. Discovery, whose cable channels include TLC and Animal Planet, will keep providing advertising services to the website it acquired for $250 million in 2007.

Discovery sought to make HowStuffWorks more in-depth than the low-rent “content farms” that offer cursory information on a broad array of topics to attract search-engine users. The site ranks 327th for U.S. Web traffic, according to Alexa.com, and Discovery doesn’t disclose its financial results.

Shares of Discovery, based in Silver Spring, Maryland, slid less than 1 percent to $77.45 at the close in New York. Blucora, based in Bellevue, Washington, rose less than 1 percent to $19.25.

(Updates with closing share price in final paragraph.)