Discovery Sells HowStuffWorks at 82% Loss After Seven Years

Discovery Communications Inc. sold HowStuffWorks, a website that explains the science behind everything from magnets to Silly String, for $45 million, taking an 82 percent loss seven years after acquiring the asset.

Blucora Inc., owner of the InfoSpace search business, acquired HowStuffWorks in an all-cash deal, according to a filing today. Discovery, whose cable channels include TLC and Animal Planet, will keep providing advertising services to the website it acquired for $250 million in 2007.

Discovery sought to make HowStuffWorks more in-depth than the low-rent “content farms” that offer cursory information on a broad array of topics to attract search-engine users. The site ranks 327th for U.S. Web traffic, according to, and Discovery doesn’t disclose its financial results.

Shares of Discovery, based in Silver Spring, Maryland, slid less than 1 percent to $77.45 at the close in New York. Blucora, based in Bellevue, Washington, rose less than 1 percent to $19.25.

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