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HTC’s Wang Parachutes Back to Reverse Falling Phone Sales

When HTC Corp. two years ago first tried to attract attention to its new line of smartphones, the One, it threw a bunch of people out of a plane.

The Taiwanese company challenged a photographer to make a commercial while skydiving, and sent lighting and makeup crews hurtling earthward along with him and a model. The ad looked cool but didn’t stop consumers from turning their attention elsewhere—toward Apple Inc. and Samsung Electronics Co.