Skip to content
Subscriber Only

HTC’s Wang Parachutes Back to Reverse Falling Phone Sales

When HTC Corp. two years ago first tried to attract attention to its new line of smartphones, the One, it threw a bunch of people out of a plane.

The Taiwanese company challenged a photographer to make a commercial while skydiving, and sent lighting and makeup crews hurtling earthward along with him and a model. The ad looked cool but didn’t stop consumers from turning their attention elsewhere—toward Apple Inc. and Samsung Electronics Co.