Selling Ethical Fashion to the Whole Foods Set
When the founders of clothing retailer Zady went to fashion trade shows looking for suppliers, they asked apparel line reps a simple question: Where do your clothes come from? Most of the answers were vague; one company said “the Orient.” Only a handful of small American factories and boutique craftsmakers overseas were eager to talk about their garments’ origins. These were the kinds of manufacturers Zady co-founder Soraya Darabi wanted to work with.
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