Selling Ethical Fashion to the Whole Foods Set

Startup clothing retailers pitch paying more and buying less
An Everlane supplier in California Courtesy Everlane

When the founders of clothing retailer Zady went to fashion trade shows looking for suppliers, they asked apparel line reps a simple question: Where do your clothes come from? Most of the answers were vague; one company said “the Orient.” Only a handful of small American factories and boutique craftsmakers overseas were eager to talk about their garments’ origins. These were the kinds of manufacturers Zady co-founder Soraya Darabi wanted to work with.

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