Apple Retools Samsung Sales Ban Pitch at $2 Billion Trial
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Apple Inc. showed it’s seeking more than money in its $2 billion trial against Samsung Electronics Co. by calling a witness whose studies were previously used to argue for a ban on U.S. sales of the Galaxy maker’s devices.
Jurors heard yesterday from a Massachusetts Institute of Technology professor who presented a revised version of a survey on consumer demand for smartphone technology that Apple relied on in earlier, unsuccessful bids for a court order blocking Samsung sales. If Apple convinces the jury that Samsung has infringed its patents, the iPhone maker can ask again for a judge to impose a sales ban, which the company has said is more important than monetary compensation.