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Apple’s Advertising Dilemma Aired at $2 Billion Trial

As Apple Inc. was being targeted by an onslaught of negative advertising from arch-rival Samsung Electronics Co., the iPhone maker was racing to figure out how to fight back, according to evidence presented at a $2 billion patent trial.

Jurors in the companies’ second U.S. trial over smartphone technology today saw e-mails and heard testimony showing that Apple executives last year weighed dropping the firm that has exclusively handled its advertising for 17 years to better respond to a blitz by Samsung mocking the iPhone.