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SmartWeave Material Fights Sweat Stains

A shirt that won’t let them see you sweat
SmartWeave Material Fights Sweat Stains

Innovators: Oliver van Emden and Bradley Rose, both 34  
Founders and co-chief executive officers of U.K.-based SmartWeave

Form and function: A cotton-based material that prevents sweat stains by drawing moisture from skin and spreading it throughout the fabric to dry quickly, unlike regular cotton, which brings moisture to the outer surface.