Pursuits
SmartWeave Material Fights Sweat Stains
A shirt that won’t let them see you sweat
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Innovators: Oliver van Emden and Bradley Rose, both 34
Founders and co-chief executive officers of U.K.-based SmartWeave
Form and function: A cotton-based material that prevents sweat stains by drawing moisture from skin and spreading it throughout the fabric to dry quickly, unlike regular cotton, which brings moisture to the outer surface.