Could London's Olympic Park Be the New Silicon Roundabout?

The Olympic Park Main Press Centre, also referred to as the IBC (International Broadcasting Centre) on Sept. 14, 2011 in London. In 2014, the building will be used as a new tech accelerator. Photographer: Anthony Charlton/LOCOG via Getty Images

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By Sam Chambers

April 1, 2014 at 8:09 PM UTC

This article is for subscribers only.

London's Olympic Park has finally opened its doors to the city's tech entrepreneurs — more than three years after the plans were first announced.

The new tech accelerator, Here East, is based at the site of the former Olympic broadcast center used for the 2012 games. It's seeking to fill its 111,500-square-meter (1.2 million-square-foot) space with digital-media startups and product-design companies. These will work alongside small innovation facilities run by multinationals.