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Alfa Romeo Leans on Ferrari for Horsepower in Brand Overhaul

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Fiat SpA is turning to the cachet and horsepower of Ferrari as part of its latest effort to transform struggling Alfa Romeo into a profit machine.

Fiat plans to develop a new line of rear-wheel-drive sedans and sport-utility vehicles to bolster Alfa Romeo and take on the likes of Bayerische Motoren Werke AG, people familiar with the matter said. The models will start to hit the market in 2016, and high-end versions will be equipped with motors developed by Ferrari, the Fiat-owned supercar maker, said the people, who asked not to be identified because the discussions are private.