Waze Co-Founder Skips Google to Try Startup World Again

Uri Levine, as co-founder and president of Waze, an Israeli mobile satellite navigation application, speaks during The Second Jerusalem International Tourism Summit on May 28, 2013.

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By Serena Saitto

March 25, 2014 at 11:33 AM UTC

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Uri Levine still has the entrepreneurial bug. After selling map-software provider Waze to Google for $1.1 billion last June, the 49-year-old Israeli decided not to join the ranks of his famous acquirer.

Instead, he turned his attention to his next startup, FeeX, which debuts today. Similar to how Waze tackled one of life's biggest aggravations -- getting stuck in traffic -- the new company takes on another major irritant: hidden fees on financial services.