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LinkedIn Said to Plan Data Personalization of Pulse App

LinkedIn Corp. is updating its Pulse news-reader application to serve content based on users’ professional data, as mobile products become central to the company’s strategy.

The new version of Pulse, which LinkedIn acquired last year for $90 million, is set to leverage information on a person’s career history, seniority and connections to show more relevant articles, said Ryan Roslansky, the company’s director of content product management. The Mountain View, California-based company is planning to release the update in the third quarter, said people with knowledge of the situation, who asked not to be identified because the information isn’t public.