Getting Kids' Books Where They're Most Needed

First Book, which discounts books for poor children, builds readership

When First Book, a nonprofit that provides books to children from low-income homes, asked Michael Jacobs in late 2010 to produce a paperback edition of the bestseller Diary of a Wimpy Kid, he naturally hesitated. He’s president of Wimpy Kid’s publisher, Abrams Books, and he “worried about whether we’d be undercutting hardcover sales if a less expensive paperback was also available.”

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