It's Never Been Easier to Sell Six-Figure 'Supercars'

Smart money in the auto industry appears to be riding on deliriously expensive cars, a new generation of streetbound spaceships full of carbon fiber.

The loudest buzz at the recent Geneva Auto Show came from a new fleet of so-called supercars. Lamborghini unveiled its new Huracan ($181,900), Ferrari rolled out its California T ($205,000, estimated), McLaren showed off its 650S ($326,100), and Maserati wowed the crowds with a concept dubbed Alfieri. Porsche sought to separate the wealthy from the filthy rich with the $845,000 sticker price on its 918 Spyder—just think of it as 12 Teslas.