Pursuits
Brazil Soccer Federation Complains About Hyundai World Cup Ad
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Brazil’s soccer federation says an advertising campaign by Hyundai Motor Co., which promises new car buyers an extra year of warranty if the national team wins the World Cup, breaches its intellectual property rights.
A Hyundai advertisement playing on the word “hexa,” meaning “sixth” in Portuguese, promises the company will increase its usual five-year guarantee to six on new cars sold between Jan. 1 and July 13 if the host nation wins the competition this year for a record-extending sixth time.