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Mommy Bloggers Spur Web-Coupon IPOs Amid Digital Bargains

Crystal Paine is a stay-at-home mom in Wichita, Kansas, where she schools her three children. When not teaching them math, she’s pulling in a full-time income from her blog, MoneySavingMom.com.

Every month, 1.75 million visitors flock to her site for grocery coupons, magazine deals and restaurant discounts. When a reader prints an offer or clicks through to make a purchase, Paine gets 30 cents to $25 from a Web-coupon purveyor. Those referrals happen 3,000 to 5,000 times a day.