Newsweek’s long and winding quest for survival in the digital age has now, at long last, after several ignominious stops along the way, delivered the storied American newsweekly into the only logical outcome: turning to a team of Slovakian paywall experts to help keep the battered brand afloat. It actually makes more sense than you think.
IBT Media, the New York-based publisher that last year purchased the malnourished magazine from Barry Diller’s IAC, will once again begin publishing a print magazine in addition to its Web offerings. The company made clear on Wednesday that access won’t be cheap: Newsweek will charge a hefty $149.99 a year for the entirety of its content on the Web, mobile devices, and in print. Or $39.99 for a digital-only subscription.