Virgin America Plots American-Southwest Showdown in Texas
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Virgin America Inc., the discount carrier partly owned by U.K. billionaire Richard Branson, wants to step up competition with American Airlines Group Inc. and Southwest Airlines Co. on their home turf in Texas.
The plan pivots on acquiring two gates American is selling at Dallas Love Field, a Southwest bastion, Virgin America said today. The Burlingame, California-based airline would exit the region’s major airport, Dallas/Fort Worth International, and fly from Love to American hubs in Chicago and Washington.