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McDonald’s New Mighty Wings Strategy: Break Even

There’s a chicken wing clearance sale going on at McDonald’s. This week the chain began promoting its Mighty Wings at a new price of $3 for five wings, or about 60¢ each, compared with the original price of $1 per wing. That’s a 40 percent discount. At this price, McDonald’s will either break even or take a slight loss on the product, according to Nick Setyan, vice president in charge of equity research at Wedbush Securities.

Mighty Wings will be sold at the discounted price “until supply runs out,” spokeswoman Lisa McComb wrote in an e-mail.