Pursuits

Asap54 App Helps Fashion Shoppers Find a Match

Daniela Cecilio’s app helps users comparison-shop for upscale fashions

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By Nick Leiber

February 28, 2014 at 1:07 AM UTC

This article is for subscribers only.

BusinessWeek Cover Image (14_10, 1600x2398)

This article is part of the March 3, 2014 issue of businessweek.

Innovator: Daniela Cecilio
Age: 33
Asap’s São Paulo-born CEO founded the luxury fashion shopping service last year in London.

Form and function: Asap54 is an image recognition app that can match photos of clothing and accessories to identical or similar products stored in its database, making items easier for shoppers to find and directing them to retailer sites.