BusinessPursuits2014 Spring Fashion: Makeovers, Head to ToeFacebookXLinkedInEmailLinkGiftExpandFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftFebruary 27, 2014 at 9:50 PM UTCBookmarkSaveLock This article is for subscribers only.This article is part of the March 3, 2014 issue of businessweek.Chevron RightMakeovers for the head of a PR firm and a Yelp executive.