Delta Favors Fliers Paying Most as Loyalty Plan Is Recast
This article is for subscribers only.
Delta Air Lines Inc.’s shift to basing frequent-flier awards on the cost of the ticket instead of miles flown adds to benefits enjoyed by travelers who pay the highest fares and penalizes those who seek the cheapest price.
The world’s third-largest carrier will break with tradition among the biggest U.S. airlines when it makes the change on Jan. 1, 2015, adopting a system similar to those at low-fare operators Southwest Airlines Co. and JetBlue Airways Corp.