Remembering the Slow Rise of Dick Cabela’s Guns-and-Gear Empire

A Cabela’s store in Thornton, Colo. Photograph by RJ Sangosti/The Denver Post via Getty Images

Putting an ad in a small-town newspaper offering free fishing lures doesn’t seem like the begining of a $4.5 billion business. But that’s how it panned out for Dick Cabela, the longtime Cabela’s chairman who passed away yesterday at age 77.

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