Among Japan's Carmakers, Nissan Goes From Profit Leader to Laggard
Almost two years ago, Nissan Motor led all Japanese carmakers in profits. It was faster than its peers in moving production overseas to counter the stronger yen, expanding into emerging markets, and recovering from the tsunami and other natural disasters in 2011. Today it’s recovering from production delays. Emerging markets are slowing, and it’s missing out on the profit boon from a weaker yen enjoyed by most Japanese exporters. The result: Nissan today has become Japan’s least profitable carmaker.
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