How Russell Stover Won the Valentine's Chocolate War

How chocolate company Russell Stover won the Valentine’s Day war
Stephanie Gonot for Bloomberg Businessweek

In the days leading up to Valentine’s Day, millions of American men will buy boxes of Russell Stover chocolate. They’ll dash into a Walgreens or Target or CVS after work and browse a candy aisle teeming with hearts: quilted hearts, hearts with kittens on them, hearts clutched between the plush paws of teddy bears, and hearts wrapped in what looks like a sexy nightie.

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