Making a Run Inside the Border: Taco Bell’s Huge U.S. Growth Plans
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Pizza Hut might be the largest of Yum! Brands’ three chains across the U.S., but the parent company of KFC and Taco Bell has lately been showing somewhat lopsided affection for the chain that made Americans fall in love with Doritos Locos Tacos.
Taco Bell already contributed about two-thirds—or roughly $451 million—of Yum’s 2013 U.S. operating profit, and executives see more promise in the chain. Last year, 86 new Taco Bell restaurants opened domestically, and the company plans to add hundreds more on top of the 5,000 locations already in the U.S. The goal, Yum says, is to eventually hit 8,000 Taco Bells in the years ahead.