Figuring Out What Makes Women Tick

Swiss watchmakers are on the hunt for more female customers
Courtesy of Cartier

Mo Oshodi, a 38-year-old buyer for several fashion brands in London, likes to dress well. That’s great news for makers of high-end footwear; for Swiss watchmakers, not so much. “I have three watches, but probably 300 pairs of shoes,” she explains. “It’s such a big investment. I’d rather just buy one and hold it, and buy more shoes.”

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