SodaStream Seen Needing PepsiCo to Counter Coke
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While SodaStream International Ltd. has poked fun at Coca-Cola Co. in its commercials, the world’s largest soft-drink maker may get the last laugh.
Coca-Cola’s agreement to buy a 10 percent stake in Green Mountain Coffee Roasters Inc. and help market its new single-serve home soda appliance gives the device credibility even before it debuts later this year. That’s unwelcome news for SodaStream, the leader in at-home soda machines, which already is struggling to maintain the pace of its sales growth. It also may pressure SodaStream and PepsiCo Inc. to partner up and counter the threat.