SeeChange Health: Small Business Insurance Plan Grows Big

How a change of course helped the California insurer get on track
Martin Watson Amy Harrity for Bloomberg Businessweek

In 2008, Martin Watson left UnitedHealthcare to form a new venture that would combine the wellness programs popular with large employers with an affordable insurance plan for small companies. After raising an initial $40 million in venture capital, SeeChange Health designed its first health plan with a limited network of doctors and hospitals to keep premiums affordable. When Watson, 45, began pitching the policies in California, he found that starting an insurance business from scratch was harder than he anticipated.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.