NBC Said Poised for Sochi Profit With Twitter-Infused Olympics
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Comcast Corp.’s NBCUniversal expects turn a profit on the Winter Olympics, employing a strategy that uses video clips on Twitter and Facebook to draw viewers to their TV sets, people with knowledge of the situation said.
In London two years ago, NBC found that sharing on Twitter and Facebook Inc. generated interest in broadcasts that aired hours later in prime time. At this winter’s games, the network increased the hours being live-streamed by 42 percent, and struck a deal with Twitter Inc. that that lets smartphone users record events like ski jumping to watch when they get home.