Michelin Chef Joins Former Banker to Sell $9 Lunchboxes

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Osamu Ito, a former Morgan Stanley MUFG Securities Co. banker, is setting up a crowdfunding company that will raise money online to invest in startups including a Michelin-starred chef’s bento box business.

Ito, who left the brokerage yesterday to become chief executive officer of Tokyo-based Crowdfunding Inc., is seeking to raise 35 million yen ($345,747) to start making diet lunch boxes in Japan. The business would be overseen by Shintaro Esaki, who has won three Michelin stars for five straight years at his eponymous nouveau Japanese restaurant in central Tokyo.