John Sculley Made Apple's '1984' Ad, and He Still Thinks It Rules

Steve Jobs (left), chairman of Apple Computer, and John Sculley, Apple's president, with the Macintosh personal computer on Jan. 16, 1984 Photograph by Marilyn K. Yee/New York Times Co. via Getty Images

John Sculley blames Businessweek, in part, for prompting Apple to run its now infamous “1984″ Super Bowl ad. The magazine’s October 1983 cover, which declared IBM the winner of the personal-computer revolution, sparked a reaction at the struggling startup that co-founder Steve Jobs and his board had asked Sculley to lead.

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