Come see the shlumpy side of Sears. And if the one nearest to you—try checking whatever stale mall looks most like the location of the shootout in Back to the Future—turns out to be closed already, fear not: Analyst Brian Sozzi of Belus Capital Advisors will ply you with all sorts of unflattering photos of Sears and sister store Kmart on your social media platform of choice.
Brian SozziSozzi has been stalking the sales floors and publishing photographs of their sloppiest countenances. His work includes tableaux of empty shelves, overstocks of completely unrelated products in shuttered departments, and mannequins facing inward, half naked and seemingly ashamed. In October he called out, with incriminating photos, a Kmart store with exposed battery acid on the floor in one of its aisles; the mess was cleaned up two weeks later. “Seeing that,” Sozzi says, “made my day, as it brought real change to a store that mom took me to as a kid for school clothes.”