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Ryanair to Triple Marketing Spend to Tame Budget Airline Image

Ryanair Holdings Plc, Europe’s largest discount carrier, will triple its marketing budget this year in a push to refine the no-frills image the company acknowledges has alienated customers looking for more service.

Ryanair will spend about 35 million euros ($48 million) in 2014 on advertising, website improvements and other travel products targeting groups and business travelers, Chief Executive Officer Michael O’Leary said in an interview at the airline’s Dublin headquarters yesterday.