FTC’s No Way on Nissan Pickup Ad a Pre-Super Bowl Warning
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Ten days before broadcast of professional football’s Super Bowl provides automakers their biggest U.S. advertising day of the year, regulators warned that creativity must have its limits.
The Federal Trade Commission said yesterday that Nissan Motor Co.’s North American unit and its advertising agency used special-effects trickery to exaggerate the performance of the Frontier pickup truck, the agency’s first such case against an automaker in more than 20 years.