Amazon Said to Seek Content Rights to Start Internet TV Service

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Amazon.com Inc., the world’s largest online retailer, has approached U.S. media companies to acquire rights for an online pay-television service, according to people with knowledge of the situation.

The service would expand on the Web retailer’s Prime Instant Video subscription service by offering live programming similar to traditional pay-TV providers, said the people, who asked not to be identified because the talks are private. Amazon, based in Seattle, began reaching out to media companies in recent weeks, one of the people said.