Are you ready for the $5 million Super Bowl ad? Or the $10 million one?
Multiple sources are estimating a $4 million price tag for the average 30-second commercial at this year’s Super Bowl. That’s a pretty mind-bending number, but it probably won’t be in 2040, given the exponential growth in ad rates for the big game. Back in the 1980s, marketing mavens found it shocking when the $500,000 mark for Super Bowl spots was crossed. Today, that would get you only three seconds of airtime.
