Skip to content
Subscriber Only

I Can’t Believe It’s Butter in My Unilever Rama Spread

Paul Polman, the head of margarine maker Unilever, has criticized butter in the past, saying the dairy fat “kills.” With sales of the company’s spreads sagging, he is now embracing it.

In what Unilever Foods President Antoine de Saint-Affrique calls a “fundamental turnaround” of a $4.8 billion business that has struggled for years, Unilever in September added butter to Rama in Germany, the biggest spread brand in that market. After years of positioning butter as the enemy of margarine, the battle is over, he said in a Dec. 5 investor conference.