Luxury Car Makers Bet on Lower-Priced Rides

Tony German brands are rolling out models cheaper than some Chevys
2014 Mercedes-Benz CLA45 Courtesy Mercedes-Benz

Steve Berger, a 59-year-old from Massachusetts, never owned a Mercedes before picking up a black CLA with a tan interior earlier this month. He’d considered Chevrolets and Lincolns, until he was awed by the styling and handling of the German sedan, which has a starting price of $29,900. “It hit me right away, like ‘Bang!’ ” says the television ad salesman, who paid about $37,000. “It’s a bargain price for the car.”

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