China's Crackdown on Conspicuous Consumption Hasn't Slowed Down Rolls-Royce

Customers browse at a Rolls-Royce dealership in Beijing Photograph by Wang Zhao/AFP via Getty Images

If you’re a super-rich Chinese entrepreneur thinking of buying a luxury car, Rolls-Royce has a new special option for you. Even more than in other markets, China’s mega-rich rely on chauffeurs. “Hardly any customer is driving the car him or herself,” says Henrik Wilhelmsmeyer, China director for Rolls-Royce Motor Cars. “In other places, many of the customers are driving the cars themselves.”

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