AT&T Offers Toll-Free Data to Help Businesses Reach Users
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AT&T Inc., the second-largest U.S. wireless carrier, introduced a plan that lets companies cover a customer’s cost for mobile-data charges on downloads of videos, music or apps, taking the toll-free model to Internet users.
Companies can use the service to encourage consumers to test out a new smartphone application or preview a video, or just as a courtesy to their customers to get in touch. Dallas-based AT&T introduced the Sponsored Data plan at the International Consumer Electronics Show in Las Vegas today.