Deals
Marketo Pegged as Next Cloud-Software Target: Real M&A
This article is for subscribers only.
Marketo Inc., whose technology helps companies create and track online advertising campaigns, may be the next target in the biggest buying spree for Internet-based software makers since 2007.
Marketo has climbed 16 percent since Oracle Corp. agreed to buy Responsys Inc. for $1.5 billion last month, capping about $11 billion of deals announced in both the marketing and infrastructure software industries in 2013, according to data compiled by Bloomberg. Marketo, which helps clients such as Samsung Electronics Co. target customers more effectively, could lure technology companies seeking their own purchases to keep up with the consolidation, said Raymond James Financial Inc.