GrubHub Puts Data on Its Menu

The online food order company is pitching analytics to restaurants
Illustration by 731

Things were hectic at Slice on a recent Friday as the month-old cake shop in downtown Chicago hit its afternoon rush. Orders poured in, the gingerbread Bundt cake ran out, and a four-slice delivery order went missing. Slice isn’t a typical restaurant: The manager, relaying online orders from her tablet to line workers, is Sandra Dainora, director of product for GrubHub. In fact, everyone working at Slice is a GrubHub employee, serving cake to co-workers from a conference room in the headquarters of the online takeout company.

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