Nickelodeon Retakes Kids’ Ratings Crown With ‘Paw Patrol’
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Viacom Inc.’s Nickelodeon is king of the children’s TV networks this quarter, outdrawing Walt Disney Co. with new shows after falling to No. 2 last year.
Nickelodeon is averaging 918,000 viewers a day among children ages 2 to 11 years old in the fourth quarter through Dec. 15, the company said, citing Nielsen data. The Disney Channel is averaging 874,000 viewers in the same period.