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Subscriber Only Said to Seek IPO, Picking Goldman Sachs Inc., which took coupon clipping from newspapers to the Web in 1998, plans to go public next year and has picked Goldman Sachs Group Inc. to lead the offering, according to people with knowledge of the matter.

The Mountain View, California-based company, whose customers range from General Mills Inc. to Walgreen Co., makes money when a customer downloads a coupon for redemption. More consumers using digital coupons spurred RetailMeNot Inc. to go public earlier this year and Ebates Inc. to seek an IPO in 2014, people familiar with the matter said this week.