Said to Seek IPO, Picking Goldman Sachs Inc., which took coupon clipping from newspapers to the Web in 1998, plans to go public next year and has picked Goldman Sachs Group Inc. to lead the offering, according to people with knowledge of the matter.

The Mountain View, California-based company, whose customers range from General Mills Inc. to Walgreen Co., makes money when a customer downloads a coupon for redemption. More consumers using digital coupons spurred RetailMeNot Inc. to go public earlier this year and Ebates Inc. to seek an IPO in 2014, people familiar with the matter said this week.

Michael DuVally, a spokesman at Goldman Sachs, and Patrick Crisp, a spokesman for, declined to comment. The people familiar with’s IPO plans asked not to be identified because the information isn’t public.

Internet companies are jumping at the chance to go public after Twitter Inc. shares almost doubled following the microblogging site’s IPO last month. In addition to Ebates, Internet-dating site Zoosk Inc. picked banks for its IPO, as did online-advertising companies TubeMogul Inc. and The Rubicon Project Inc., according to people with knowledge of the deals. is backed by investors including venture-capital firm Greylock Partners. A $200 million investment from institutional investors in 2011 valued the company at $1 billion, a person with knowledge of the matter said at the time.

More than 100 million adults in the U.S. will use digital coupons next year, up from 96.6 million in 2013, according to researcher EMarketer Inc. RetailMeNot, an Austin, Texas-based provider of digital coupons, priced a secondary offering of its stock yesterday at $26 a share, a 24 percent increase over the company’s IPO price in July.